BRAND STRATEGY

  • Brand Guidance

    We’ll ensure that all proposed marketing initiatives and advertising approach make sense for your brand.

  • Consumer Targeting

    Reaching consumers in a meaningful way means understanding what their needs are when they are planning travel. We help you better tap into consumer preferences by leveraging data and actionable insights.

  • Integrated Marketing Approach

    An effective campaign is one that blends earned and paid media to drive consumer preference for your hotel or travel brand. We can design a holistic marketing plan for you that encompasses digital and offline media platforms.

  • Brand Positioning

    Want your travel or hospitality brand to stand out in the sea of sameness? We can help you clearly define your brand positioning and drive consumer preference.

  • Creative Development

    Need to come up with creative? Let us work with your creative agencies and designers to bring your brand message to life for a campaign. If you don’t have an agency, we can identify and work with designers to create the assets you need.

MEDIA

  • Media Strategy & Planning

    Tell us about your digital needs and we’ll plan, negotiate and manage the most effective media mix to achieve your objectives. Whether you need to drive more direct business or better leverage OTA’s, we can help you develop a coherent digital strategy.

  • OTA Strategy

    We can help you leverage OTAs most effectively, whether you need them to drive a large part of your business or a small part.

  • Programmatic Buying

    Programmatic advertising allows you to buy specific audiences by using data to serve the right ad, to the right person, at the right time. In addition, every detail of a campaign can be tracked to be fully optimized

  • Hyper-Segmentation

    Do you need to reach a very specific cluster of people or niche in the market? We can find them by mining data and putting the right offer in front of them.

  • Native Advertising

    The beauty of native advertising is that it blends into the existing look and feel of the websites and blogs that your target audience visits. It’s especially powerful when you combine it with a content creation strategy that drives your key messages.

  • Programmatic Audio

    Your customers are hearing digital audio ads when they are commuting to work, working out at the gym or chilling at home. Now we have the tools to buy these ads programmatically.

  • Retargeting Campaigns

    By leveraging user data, we can serve targeted ads to a prospective customer that has previously visited your website. It’s another chance to capture a customer in the market for travel, as they browse the internet.

  • Offline Media Buying

    Print, TV, radio and outdoor ads still prove to be very effective media vehicles. Incorporating the right mix of traditional and digital strategies is key to any successful campaign.

SEARCH

  • Search Engline Marketing (SEM)

    Most travel plans rely on online search – from destinations, to airfare, to accommodations. If you want to be found by prospective travelers in Google, SEM is the fastest route and we can help take your website to the top of the search results.

  • SEO Audit

    If your SEO results are not delivering, perhaps your website could use a thorough audit. We can do the analysis and make recommendations to improve your rankings organically. Let us handle it!

SOCIAL

  • Social Media Advertising

    Social Media advertising takes the form of promoted content or ads that run on social platforms such as Facebook, Instagram, and Twitter, among others. Properly managed, it can be a cost-effective way to increase brand awareness and help grow your audience.

  • Content Creation

    Creating unique, meaningful content with the right keywords boosts brand awareness, establishes relevancy, and helps your brand stand out from the crowd.

  • Community Management

    Community management ensures that your social media efforts are on message and build trust with your customers. We can manage and monitor your social media channels to stimulate user engagement and drive awareness for your travel brand.

  • Influencer Marketing

    Tapping into travel influencers and bloggers can help drive awareness for your hotel or travel company. As brand ambassadors, they can get your message out to a larger, qualified audience with credibility. If you need them, we can get them for you.